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What are Virtual and Augmented Reality?

What are Virtual and Augmented Reality?

Virtual and Augmented Reality are among the technological trends of 2019. These technologies can be used in a wide range of ways: not only in games but also in business, architecture, advertising, medicine and many more. Read on if you want to know more about the similarities and differences between VR and AR.

 

Virtual Reality (VR) is a three-dimensional computer environment that recreates a physical environment within a virtual world allowing for user interaction. The virtual world is transmitted to you through sensations of sight, touch, and hearing. Simply put - virtual reality creates an artificial world and this immersive environment can be either like our world or an imaginary one. Users can explore the space feel the ‘reality’ of what they encounter. Special helmets or glasses, as well as smartphones and computers, are used to travel through virtual reality.

 

Augmented Reality (AR) is the technology of combining the real world with virtually visualized information, which then is perceived by people as part of the world around them. The most striking example is Pokémon GO, where you can catch Pokémon in real geolocations.

 

Wide range of applications – both technologies find applications in business, architecture, engineering, marketing, and advertising. In addition, both Virtual and Augmented Reality have great potential for use in medicine. Virtual reality is already being used to treat post-traumatic disorders that often occurs in war veterans while an Augmented Reality startup developed glasses that can partially restore sight to visually impaired people.

 

What are the main differences? Augmented Reality applies an interactive layer into our perception and brings new components to the real world. It can be graphics, digital images or a change in perception. AR technology does not involve isolation from the surrounding world. Virtual reality, however, creates its own world, more and more detailed, but not related to the real one. VR-technologies isolate a person from reality.

 

Ways in which the technologies are presented to the user: In order to experience AR, a laptop, an iPad or a smartphone is enough. Nevertheless, AR can also be experienced with more advanced technology solutions such as HoloLens or Magic Leap headsets for a much better experience. In the case of virtual reality, everything is a little more complicated - for complete immersion to the artificial world you need not only a computer or smartphone with special software, but you will also need glasses, a helmet, and sometimes a remote control.

 

Augmented reality offers almost limitless possibilities. HoloLens and Magic Leap are capable of projecting standard Windows 10 applications in the form of floating windows, which can be positioned in front of you in a convenient way. This provides you with a modular multiscreen installation. It is down to you to choose which of these technologies is best suitable for your needs, wishes and business goals.

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